Tatra chosen as most traditional Czech brand.

Czech brand: Success has Kofola, Tatra and Favorit

November 28, 2016 | Marketing


Among the Czech brands are etched in the memory of most Kofola, Tatra is the most traditional and most proud we Favorit.

According to a study Czech brand in 2016,which implements the association Czech Top 100 in cooperation with the research agency GfK, he took the last 12 months Czech Kofola brand most consumers. It is in their memory enrolled especially its positive marketing communications. Behind her were placed Skoda Air Bank, Czech Savings Bank and T-Mobile. The top ten also appeared FIO Bank, CEZ, Moneta Money Bank, Klasa and Alza. Results are based on a representative survey on a sample of 1,000 respondents of the online population older than 15 years.

Czech brand that most impressed in last 12 months
First Kofola Československý
Second Skoda car
Third Air Bank
4th Czech savings Bank
5th T-Mobile CR

Most traditional Czech brand Tatra by the respondents. Other places occupied Čedok brand, Hame, KMV and Favorit.

Traditional Czech brand
First Tatra Trucks
Second Čedok
Third Hame
4th Carlsbad Mineral Water
5th Favorit Czechoslovakia

Favorit is also brand, which people are most proud of. Second place in this category was awarded Čedok. The third ranked company Dermatol. The top five also figure Tatra and mineral water.

Brand, which the Czechs are most proud
First Favorit Czechoslovakia
Second Čedok
Third Dermatol
4th Tatra Trucks
5th Carlsbad Mineral Water

“Project Czech brand for the first time maps Czech brand at the time, češství’, origin and return to the roots growing in importance. And thanks to these aspects, Czechs are increasingly aware of their wealth and are proud for him. Some traditional companies that for some time even disappeared from the viewfinder Czechs enter again in full glory on the market with known, trusted and quality products that we often accompanies since our childhood, “says Lenka Harmon, Sector Leader Consumer Goods GfK .

Original page: https://www.mediaguru.cz/2016/11/ceska-znacka-uspech-ma-kofola-tatra-a-favorit/