Amidst all the Tatra positive news on the Tatra Phoenix project, sales dropped last year.

http://www.ceskapozice.cz/en/business/companies/record-number-vehicles-produced-czech-republic

http://www.tatratrucks.com/about-the-company/press-and-media/news/tatra-trucks-in-the-dakar-rally/

Czechtrade.nl has written that the Czech ambassador in Holland Jaroslav Horak visited DAF Eindhoven on October 21. The visit was meant to underline the Czech-Dutch Tatra Phoenix cooperation.  Further it became known that both Daf and Tatra will try to supply the Dutch army with 3500 5-ton trucks, once the present Dutch DAF trucks will be replaced in the near future.  The 3500 trucks will be part of a new cargo system.

http://www.czechtrade.nl/nieuwtjes/bezoek-aan-daf-n-v-te-eindhoven-20528/

In a Commercial Motor article it has been announced that the Tatra Phoenix will be imported in the UK.

Commercial Motor tatra-phoenix-article.pdf

Question:  Jerry Revich – Goldman Sachs Group Inc., Research Division

And Mark, can you talk about your vision for the TATRA business specifically? Did you anticipate at some point owning a bigger piece of the company? I guess what’s the extent of the opportunity here?

Answer:  Mark C. Pigott – CEO Paccar

Well, full points to you for asking that question. TATRA, of course, we’ve known TATRA for a long time. They’ve been around, well, for over a century. And right now, our focus with TATRA, and I just came back from Europe recently and drove an 8×8 TATRA through our most rigorous off-road course and it handles beautifully, is really to sell that product through our DAF dealer network in addition to TATRA’s own network. And I think you’ve seen a picture. There’s been a couple of articles in the commercial truck press. I know there’s a good one in Commercial Motor magazine in the U.K. in the last couple of weeks. So that’s going to be the focus. Initially, we’ll be in Europe. And it’s an adjunct product. This is not a mainstream product. It’s focused off highway. But there’s good demand for it. And then over time, we’ll take a look at other opportunities to use that product around the world. Initial focus is certainly in Europe.

http://seekingalpha.com/article/302041-paccar-s-ceo-discusses-q3-2011-results-earnings-call-transcript?all=true&find=tatra

TATRA, a. s. will be represented at the 14^th China Coal and Mining Expo 2011 by its dealer Goelink and also, at the Czech Republic national stand.

The China Coal and Mining Expo 2011 has been held every two years since 1985 and the trade considers it the only national presentation event of this segment held in Beijing this year. The exhibition will take place from 28 to 30 October. The event will host both domestic and international exhibitors from 19 countries from all over the world, and is expected to attract a wide range of customers, manufacturers and suppliers in the coal and mining industries.

Three important events for the public – 2011 NATO Days – Ostrava, Nitra Motor Show 2011 and Brno International Engineering Fair 2011.

KOPŘIVNICE (20 September, 2011) – After being recently officially introduced to journalists, the new model range of TATRA PHOENIX heavy-duty trucks will be, for the first time, also launched to the public.

The TATRA, a. s. company will present the new TATRA PHOENIX truck on the occasion of three important events.

On the weekend of September 24 and 25, the TATRA PHOENIX 8×8 S1 truck, together with a CAS 30 water tender and with one of special military trucks of the so-called “7-series” T815-7 range, will be displayed during the 2011 NATO Days in Ostrava – the largest event of this kind in Central Europe. The Ostrava Airport of Leoš Janáček expects to attract several tens of thousands of visitors.

The Nitra Motor Show will be the second occasion where the public will have an opportunity to see the new TATRA truck made for the commercial sector. The show will be held in the Slovak Republic from September 29 through October 3. The TATRA PHOENIX 8×8 S1 truck will be displayed in the open area outside the main entrance to welcome all visitors and fans of the Slovak motor show.

The third presentation event will be the International 2011 Brno Engineering Fair. Its importance for the Czech industry reaches far beyond the Czech Republic. The TATRA PHOENIX will be displayed in the open exhibition area “P” between exhibition halls “P” and “Z”.

Ostrava, Nitra, and Brno – these are the cities where the public, and not only from the Czech Republic and Slovakia, will have an opportunity to see the TATRA PHOENIX truck for the first time. The TATRA PHOENIX is a truck enabling the oldest Czech auto company to extend its offers to customers, as well as to reach a higher level of meeting customers’ needs. The TATRA PHOENIX embodies all the features of TATRA’s successful globalization strategy. The truck is a significant leading-edge innovation and hard evidence of the TATRA brand’s ability to compete in the world market.

The new range of heavy off-road TATRA PHOENIX trucks was launched to representatives of the TATRA dealer network and journalists on September 8. This was the very first time in the history of TATRA, a.s. – and of the entire automotive industry in Central and Eastern Europe – that the oldest Czech auto manufacturer was visited by members of the International Truck of the Year (ITOY) Jury. Twenty-five highly respected journalists representing twenty-five magazines with a total monthly circulation of 660,000 had an exclusive opportunity to see, and try out for themselves, the whole model range of TATRA PHOENIX trucks. Every year for over 35 years, the international ITOY Jury members have voted for the European truck that has brought the most innovative solutions to the automotive industry. The winning truck receives the prestigious ‘Truck of the Year’ award.

This was the very first time in the history of TATRA, a.s. – and of the entire automotive industry in Central and Eastern Europe – that the oldest Czech auto manufacturer was visited by members of the International Truck of the Year (ITOY) Jury. Twenty-five highly respected journalists representing twenty-five magazines with a total monthly circulation of 660,000 had an exclusive opportunity to see, and try out for themselves, the whole model range of TATRA PHOENIX trucks. Every year for over 35 years, the international ITOY Jury members have voted for the European truck that has brought the most innovative solutions to the automotive industry. The winning truck receives the prestigious ‘Truck of the Year’ award.

The launch ceremony for the new TATRA PHOENIX truck was held at the Technical Museum in Kopřivnice. Speaking at the event, TATRA’s Chairman of the Board and CEO expressed his strong belief that the new range of heavy TATRA PHOENIX trucks will represent a successful continuation of the company’s range – a range which has always responded actively to the ever-tougher demands of customers, the market, legislation, and society as a whole.

Demonstration rides in the new trucks were held at the TATRA test track, which incorporates a wide range of special surfaces simulating the real conditions under which customers, owners and drivers are used to driving TATRA trucks. Dealers and journalists were able to test the trucks’ performance on all surfaces – the road test track, special surfaces and an off-road circuit. The fleet of demonstration vehicles included 4×4, 6×6, 8×6 and 8×8 truck versions equipped with engines of all the maximum power levels offered by the company, as well as with manual or automated transmissions. The demonstration included vehicles with gross weight of up to 50 tons.

For the latest TATRA PHOENIX video see www.tatraphoenix.com.

http://www.tatratrucks.com/news/official-tatra-phoenix-presentation/