The second print of this book has been printed and is available at the better bookshops under number ISBN-Nr. 978-3-950-3964-9-2
The book will also be available in Czech language later on.
Die 2. Auflage des Ledwinkabuches ist nun gedruckt und unter der ISBN-Nr. 978-3-950-3964-9-2 im Handel erhältlich.
Die Generaldirektion der Fa. Tatra hat beschlossen, das Buch in die tschechische Sprache übersetzten zu lassen.
In the January 2017 issue of the “Onschatbare Klassieker” a fine article was published on Tatra illustrated with 23 photos, regrettably all most well-known. Text is in Dutch and is of a higher quality than common in these articles, though author Eric van Spelde put is some fairy tales that the T 87 was Czechoslovakia’s secret weapon. Nevertheless, it is good to a magazine pay attention to “Nearly the oldest automobile works”
https://www.youtube.com/watch?v=p5rZj91Kb68 and do not forget to install the English subtitles!
Czech brand: Success has Kofola, Tatra and Favorit
According to a study Czech brand in 2016,which implements the association Czech Top 100 in cooperation with the research agency GfK, he took the last 12 months Czech Kofola brand most consumers. It is in their memory enrolled especially its positive marketing communications. Behind her were placed Skoda Air Bank, Czech Savings Bank and T-Mobile. The top ten also appeared FIO Bank, CEZ, Moneta Money Bank, Klasa and Alza. Results are based on a representative survey on a sample of 1,000 respondents of the online population older than 15 years.
|Czech brand that most impressed in last 12 months|
|4th||Czech savings Bank|
Most traditional Czech brand Tatra by the respondents. Other places occupied Čedok brand, Hame, KMV and Favorit.
|Traditional Czech brand|
|4th||Carlsbad Mineral Water|
Favorit is also brand, which people are most proud of. Second place in this category was awarded Čedok. The third ranked company Dermatol. The top five also figure Tatra and mineral water.
|Brand, which the Czechs are most proud|
|5th||Carlsbad Mineral Water|
“Project Czech brand for the first time maps Czech brand at the time, češství’, origin and return to the roots growing in importance. And thanks to these aspects, Czechs are increasingly aware of their wealth and are proud for him. Some traditional companies that for some time even disappeared from the viewfinder Czechs enter again in full glory on the market with known, trusted and quality products that we often accompanies since our childhood, “says Lenka Harmon, Sector Leader Consumer Goods GfK .